Hotel Management Support Service

Our unique Management Support Service offers support and assistance focused on the specific requirements of your hotel whilst allowing you to remain firmly in control. A value and service driven alternative to a management contract, it provides access to up to date, broad ranging sector expertise to improve performance for a fixed monthly fee.

With no NI, sick pay, training or recruitment cost involved it can be a financially suitable option for hotel owners.

The entirely bespoke program covers the key aspects of running a hotel. For many of our clients we provide revenue management, website development and digital marketing for others accounts support, managerial mentoring and oversight. We have and continue to provide recruitment support, bank liaison and other operational support services.

Our Management Support Service focuses on financial results and delivers quantifiable results.

The access to such a wide breadth of knowledge is a very significant advantage and one that our clients enjoy. An overview of the programme is laid out below.

We’d be delighted to discuss any aspect of the service over the phone, online or face to face. Feel free to contact us at any time.

We are so confident that we will provide value for money that we guarantee our fees will be more than covered through either increased revenues or reduced costs.

If you’d prefer to consider a full management contract then please see here.

Management Support Service

Our service provides experience and expertise, specifically for the hotel owner in the following key areas;

Hotel Management

Sales and Marketing

Revenue Management

Online Distribution and Technology

Operational Management

Financial Analysis and Reporting

Property Management

How we work

For an overview of how we work with clients please see here

Management Support Details

Hotel Management

At Apart Hospitality, having managed many hotels of different sizes and styles, both international brand and independent, we understand how to support and aid for the best overall management of the business. From understanding your goals at the outset to regularly reviewing performance and all things in-between our management expertise and support will help you achieve the desired outcome for your business.

Revenue Management

Are you growing your revenues effectively? Revenue Management has been a hot topic over the last few years but in truth it’s been around for a long time.

With decades of experience in using the best Revenue Management practice we’ll provide insights, strategic thinking and actionable tactics that will increase your turnover.

We’ll support you as you utilise technology and provide our own revenue management processes to ensure results actually happen.

For our enhanced revenue management, sales and marketing service including cloud-based software please visit Hotel RevenuePlus at www.hotelrevenueplus.com. Discounts are available for Management Support Service clients.

Sales and Marketing

In terms of accommodation we’ll support with how to organise corporate familiarisation trips and telesales campaigns to the local corporate market. We’ve expertise in building customer databases for customer relationship management and email campaigns.

We advise on event programs and marketing to local residents for food and beverage promotion.

Wedding business generation is a big part for some of our hotels and we support them with online and offline activity, process and conversion.

Make the most of the events and conference market and use our experience in driving these aspects of your business forward.

Our team can provide website development and support digital marketing and targeting customers online. For more information on hotel website and direct bookings view the section below under Direct Bookings.

At the same time we can set up customer relationship management (CRM), produce and deliver targeted mail campaigns covering the different segments of your business.

Ultimately, through our support we will deliver actionable activity which drives your top line revenue.

Online Distribution and Technology

Direct Bookings

It’s time your Direct channels had our complete focus! We know it’s where you want the business to come from, but is it really happening? Let us help you here.

Direct Booking channels (your website in particular) are generally the most cost effective and profitable way to take business. Ensuring that customers book direct will enable you to be in control of the customer relationship and protect your brand. However, most of the time this fails because of poor hotel websites with limited personalisation, a weak customer experience / website design. Or, because a hotel booking engine that fails to convert “lookers into bookers” is damaging your business opportunities. This leads customers to book with the Online Travel Agents (OTAs) who then control the customer relationship at high commission levels.

Our team can provide practical website development or assist with managing an external supplier if you have one in place already whilst also managing your digital marketing, including Search, PPC and Remarketing through the likes of Google.

As mentioned above we can set up customer relationship management (CRM), produce and deliver targeted mail campaigns covering the different segments of your business.

With Apart Hospitality by your side you can be sure that your systems and providers deliver acceptable business levels, direct.

Hotel Technology

In terms of your hotel technology, think Property Management System, Revenue Management or Yield Management System, Global Distribution System for example. Apart Hospitality can get more out of the systems you already have in place. Having been involved with many providers over the years we can improve performance delivery and ensure a focus on your hotel is maintained.

Or, if you need to change your technology then we’ll source, recommend and manage the best options for you.

There are lots of systems in the market place all purporting to be the best. So often it is a case of knowing the ins and outs of the systems, looking at capabilities, integrations between the different systems (Property Management System, EPOS, Global Distribution System, Revenue Management et cetera). Also, understanding the outputs each system should provide and whether they are user friendly for your team. Most importantly we need to establish the Return on Investment for you, the hotel owner.

Operational Management

Operations, customer focus and team management are some of the most important aspects of running your hotel. We are here to help you get this right with hands on help, processes and procedures.

From customer service programs, team building, standard operating procedures through to performance reviews, purchasing and more. Apart Hospitality will have it covered.

So, monthly management meetings covering a wide range of business critical topics will provide focus and accountability to support you. We’re here to help in driving your business forward.

Financial Analysis and Reporting

Analysing performance past and present with an eye on future forecasts is vital. Our processes and procedures ensure Finance is at the centre of what we do with all of our clients.

Right from the outset we focus on financial expectation. Early discussion will allow us to align to your desired outcome and work through a strategy to achieve it.

Expect monthly management meetings to include financial intelligence, analysis, reporting which will drive actions. P&L, budgets, cash flow, forecasts, debtors and creditors review, alongside typical hotel key performance indicators.

Property Management

Asset value improves dramatically as the building itself is developed in a well planned manner. We’ll help you improve your facilities through a structured Property Improvement Plan to; maximise your return on investment, improve your revenue opportunities with increased pricing and ensure customers benefit from a better experience of your hotel.

How We Work

Weekly Performers

Each week there is focused activity driving sales through the following;

Revenue Management

Includes; analysis of accommodation Business on the Books for the following 3 (three) months split by revenue, average room rate and occupancy. Also, yield management, pricing policies are scrutinised.

Sales and Marketing

Monitoring sales and marketing activity against the S&M plan. Website development, digital marketing, CRM and mailer production, supporting telesales campaigns, familiarisation trip organisation, GDS and Request for Proposals (RFPs), local F&B promotions, wedding business generation and more….

Cost Controls

Monitor key costs such as Payroll each week to ensure there is a focus on profitability as much as there is on driving revenue.

Monthly Management Meetings

Focused monthly meetings with performance data, forecasts, sales and marketing review and action planning.

Financial Management

Includes; Management accounts / P&Ls analysis, cash flow, Forecast reviews, Debtors and Creditors reviews. Compare hotel KPIs vs industry standards and more…

Revenue Management

Make the most of your sellable space, your bedrooms, conference and events space, bar & restaurant. Scrutinise Average Room Rate, Occupancy & RevPAR/TRevPAR.

Sales and Marketing

Familiarisation trips, corporate sales campaigns, GDS, F&B promotional activity, wedding business generation, digital marketing, website and booking engine development, CRM and mailer production. Let’s get down to driving your top line revenues.

Operations

Focused operational management, customer reviews, team management, recruitment support. From customer service programs, team building, standard operating procedures through to performance reviews.

Property

Follow our Property Improvement Planning program. Assess the opportunities to increase prices, revenue and factor in the return on investment and additional customer satisfaction.

Suppliers

Double and triple check supplier performance and pricing to ensure yours is better than industry benchmarks. Monitor suppliers across all areas of the business where possible. Involve 3rd party specialist where necessary for aspects such as rate reviews, utility contracting, insurance etc.